Head-to-head tests
Two CRMs through the same seven tests, side by side. Pick a matchup or build your own below.
- HubSpot Sales Hub vs Salesforce Sales Cloud75–70
- HubSpot Sales Hub vs Pipedrive75–65
- HubSpot Sales Hub vs Zoho CRM75–85
- Pipedrive vs Zoho CRM65–85
- Salesforce Sales Cloud vs Microsoft Dynamics 365 Sales70–55
- Freshsales vs HubSpot Sales Hub75–75
- Close vs Pipedrive65–65
- Copper vs HubSpot Sales Hub70–75
- monday CRM vs HubSpot Sales Hub65–75
- Clio Manage + Grow vs MyCase80–75
- Clio Manage + Grow vs PracticePanther80–75
- MyCase vs PracticePanther75–75
- Clio Manage + Grow vs Smokeball80–58
- Clio Manage + Grow vs Lawmatics80–40
- Total Expert vs Surefire (ICE)38–38
- Jungo vs Total Expert53–38
- BNTouch vs Jungo70–53
- Follow Up Boss vs Lofty65–45
- Follow Up Boss vs Wise Agent65–60
- Wealthbox vs Redtail75–65
- Jobber vs Housecall Pro70–70
Starting price, all industries
Lowest published or estimated starting price, USD per user per month unless noted. Click a row to add it to the comparison.
Published by vendorThird-party estimateQuote onlyNo public figure
Close$9
Freshsales$9
HubSpot Sales Hub$9
monday CRM$12
Pipedrive$14
Zoho CRM$14
Copper$23
Salesforce Sales Cloud$25
Insightly$29
Jobber$29
Attio$35
Redtail$39
Wise Agent$42
Clio Manage + Grow$49
PracticePanther$49
MyCase$50
Follow Up Boss$58
Housecall Pro$59
Wealthbox$59
Microsoft Dynamics 365 Sales$65
CASEpeer$90
BNTouch$95
Total Expert~$119
Jungo~$129
Smokeball~$149
Litify~$150
Surefire (ICE)~$150
Salesforce Financial Services Cloud$325
BoldTrail (kvCORE)Quote only—
LawmaticsQuote only—
LoftyQuote only—
Velocify (ICE)Quote only—
$0$100$200$300
Per-account prices (Jobber, Housecall Pro, Wise Agent) are shown at the account price. Annual billing where vendors offer both.
Comparing 3
Industry
General business
General business
General business
Starting price
$9/user/moStarter, annual
$14/user/moLite, annual
$14/user/moStandard, annual
Pricing
Published
Published
Published
Best for
1–200 users
2–50 users
1–500 users
Free plan
Yes
No
Yes
Integrations
Google WorkspaceMicrosoft 365
Google WorkspaceMicrosoft 365
Google WorkspaceMicrosoft 365
Strengths
Free CRM with no seat cap · Easiest setup of the big platforms · Marketing tools in the same database
Visual pipeline that reps actually use · Fast time to value
Free for up to 3 users · Strong feature-to-price ratio
Watch out for
Pro tier costs rise fast with seats · Mandatory onboarding fees on upper tiers
Marketing and lead tools are paid add-ons · Light service features
Interface varies across modules · Support quality is uneven
Pricing details