Test cycle Oct 14, 202632 CRMs tested7 checks per CRMScores never for sale. The test protocol
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3 CRMs · test cycle Oct 14, 2026

CRMs with a free plan, tested

Three CRMs pass the free-plan check. The other six checks decide how well the free plan grows with you.

#CRMScorePublished pricingPlan transparencyNo hidden feesFree planSmall-team accessIndustry integrationsGoogle and Microsoft fitStarting price
01Zoho CRMZoho85Pass✓✓✓✓✓✕✓$14/user/mo
02AttioAttio85Pass✓✓✓✓✓✕✓$35/user/mo
03HubSpot Sales HubHubSpot75Pass✓✓◐✓✓✕✓$9/user/mo

✓ pass◐ partial✕ failSorted by Buyer Test score

Price test

3 of 3 CRMs

Starting price, general business

Lowest published or estimated starting price, USD per user per month unless noted. Click a row to add it to the comparison.

Published by vendorThird-party estimateQuote onlyNo public figure
HubSpot Sales Hub$9
Zoho CRM$14
Attio$35
$0$25$50

Per-account prices (Jobber, Housecall Pro, Wise Agent) are shown at the account price. Annual billing where vendors offer both.

Comparing 3
Industry
General business
General business
General business
Starting price
$14/user/moStandard, annual
$35/user/moPlus, annual (free plan available)
$9/user/moStarter, annual
Pricing
Published
Published
Published
Best for
1–500 users
1–200 users
1–200 users
Free plan
Yes
Yes
Yes
Integrations
Google WorkspaceMicrosoft 365
Google WorkspaceMicrosoft 365
Google WorkspaceMicrosoft 365
Strengths
Free for up to 3 users · Strong feature-to-price ratio
Flexible data model · Modern, fast interface · Free plan
Free CRM with no seat cap · Easiest setup of the big platforms · Marketing tools in the same database
Watch out for
Interface varies across modules · Support quality is uneven
Young ecosystem · Few vertical templates
Pro tier costs rise fast with seats · Mandatory onboarding fees on upper tiers
Pricing details