4 CRMs · test cycle Oct 14, 2026
Real estate CRMs, tested
Follow Up Boss and Wise Agent publish prices; Lofty and BoldTrail (formerly kvCORE) don't, which separates the scores.
| # | CRM | Score | Published pricing | Plan transparency | No hidden fees | Free plan | Small-team access | Industry integrations | Google and Microsoft fit | Starting price |
|---|---|---|---|---|---|---|---|---|---|---|
| 01 | Follow Up BossFollow Up Boss | 65Pass with notes | ✓ | ◐ | ✓ | ✕ | ✓ | ✕ | ◐ | $58/user/mo |
| 02 | Wise AgentWise Agent | 60Pass with notes | ✓ | ◐ | ✓ | ✕ | ✓ | ✕ | ◐ | $42/mo |
| 03 | LoftyLofty (formerly Chime) | 45Needs a quote | ✕ | ✕ | ✓ | ✕ | ✓ | ✓ | ✕ | Quote only |
| 04 | BoldTrail (kvCORE)Inside Real Estate | 35Needs a quote | ✕ | ✕ | ✓ | ✕ | ◐ | ✓ | ✕ | Quote only |
✓ pass◐ partial✕ failSorted by Buyer Test score
Price test
Starting price, real estate
Lowest published or estimated starting price, USD per user per month unless noted. Click a row to add it to the comparison.
Published by vendorThird-party estimateQuote onlyNo public figure
Wise Agent$42
Follow Up Boss$58
BoldTrail (kvCORE)Quote only—
LoftyQuote only—
$0$25$50$75$100
Per-account prices (Jobber, Housecall Pro, Wise Agent) are shown at the account price. Annual billing where vendors offer both.
Comparing 3
Industry
Real estate
Real estate
Real estate
Starting price
$58/user/moGrow, annual
$42/moAnnual
Quote onlyQuote only
Pricing
Published
Published
Quote only
Best for
1–100 users
1–5 users
1–1000 users
Free plan
No
No
No
Integrations
Google Workspace
Google Workspace
IDX / brokerage
Strengths
Fast lead routing and follow-up · Clean interface
$42 a month covers up to 5 users · Transaction management included
CRM and IDX websites in one · Built-in lead generation tools
Watch out for
IDX websites need a separate tool
Fewer integrations than Follow Up Boss
Every plan is request-a-price
Pricing details
Questions buyers ask
What is kvCORE called now?
Inside Real Estate renamed kvCORE to BoldTrail. Pricing is a custom quote.