Test report · cycle Oct 14, 2026
Lofty: 45/100
Needs a quote #3 of 4 real estate CRMs. An AI-assisted real estate CRM with IDX websites built in.
Test results
| Test | Result | Points | Rule |
|---|---|---|---|
| Published pricing | ✕ fail | 0/20 | 20 if the vendor publishes a starting price; 8 if only a third-party estimate exists; 0 if quote-only. |
| Plan transparency | ✕ fail | 0/15 | 15 if three or more plans show a price; 10 for two; 5 for one; 0 for none. |
| No hidden fees | ✓ pass | 15/15 | 15 with no extra costs found (onboarding fees, seat minimums, usage charges, paid add-ons); minus 5 for each one found. |
| Free plan | ✕ fail | 0/10 | 10 if a free plan exists; 0 if not. |
| Small-team access | ✓ pass | 15/15 | 15 if one user can buy; 10 if the minimum is 2–3 users; 5 for up to 10; 0 above that. |
| Industry integrations | ✓ pass | 15/15 | 15 if it connects to industry systems (LOS, practice management, IDX); 0 otherwise. |
| Google and Microsoft fit | ✕ fail | 0/10 | 5 each for Google Workspace and Microsoft 365 integration. |
| Total | 45/100 |
Pricing found
Source: Lofty, checked Oct 14, 2026. Quote only
Agent / Team / Broker / EnterpriseQuote
No hidden fees found on the pricing page.
Fit
Teams and brokerages that want CRM and IDX websites in one product. Best for 1–1000 users. IDX / brokerage
Skip it if: Agents who want to see a price before a demo.