11 CRMs · test cycle Oct 14, 2026
Small business CRMs, tested
General-purpose CRMs are the most transparent group we test: almost all publish prices. Free plans and hidden fees decide the order.
| # | CRM | Score | Published pricing | Plan transparency | No hidden fees | Free plan | Small-team access | Industry integrations | Google and Microsoft fit | Starting price |
|---|---|---|---|---|---|---|---|---|---|---|
| 01 | Zoho CRMZoho | 85Pass | ✓ | ✓ | ✓ | ✓ | ✓ | ✕ | ✓ | $14/user/mo |
| 02 | AttioAttio | 85Pass | ✓ | ✓ | ✓ | ✓ | ✓ | ✕ | ✓ | $35/user/mo |
| 03 | FreshsalesFreshworks | 75Pass | ✓ | ✓ | ✓ | ✕ | ✓ | ✕ | ✓ | $9/user/mo |
| 04 | HubSpot Sales HubHubSpot | 75Pass | ✓ | ✓ | ◐ | ✓ | ✓ | ✕ | ✓ | $9/user/mo |
| 05 | CopperCopper | 70Pass with notes | ✓ | ✓ | ✓ | ✕ | ✓ | ✕ | ◐ | $23/user/mo |
| 06 | Salesforce Sales CloudSalesforce | 70Pass with notes | ✓ | ✓ | ◐ | ✕ | ◐ | ✓ | ✓ | $25/user/mo |
| 07 | CloseClose | 65Pass with notes | ✓ | ✓ | ◐ | ✕ | ✓ | ✕ | ◐ | $9/user/mo |
| 08 | monday CRMmonday.com | 65Pass with notes | ✓ | ✓ | ◐ | ✕ | ◐ | ✕ | ✓ | $12/user/mo |
| 09 | PipedrivePipedrive | 65Pass with notes | ✓ | ✓ | ◐ | ✕ | ◐ | ✕ | ✓ | $14/user/mo |
| 10 | InsightlyInsightly | 65Pass with notes | ✓ | ✓ | ✓ | ✕ | ◐ | ✕ | ✓ | $29/user/mo |
| 11 | Microsoft Dynamics 365 SalesMicrosoft | 55Pass with notes | ✓ | ✓ | ✓ | ✕ | ✕ | ✕ | ◐ | $65/user/mo |
✓ pass◐ partial✕ failSorted by Buyer Test score
Price test
Starting price, general business
Lowest published or estimated starting price, USD per user per month unless noted. Click a row to add it to the comparison.
Published by vendorThird-party estimateQuote onlyNo public figure
Close$9
Freshsales$9
HubSpot Sales Hub$9
monday CRM$12
Pipedrive$14
Zoho CRM$14
Copper$23
Salesforce Sales Cloud$25
Insightly$29
Attio$35
Microsoft Dynamics 365 Sales$65
$0$25$50$75$100
Per-account prices (Jobber, Housecall Pro, Wise Agent) are shown at the account price. Annual billing where vendors offer both.
Comparing 3
Industry
General business
General business
General business
Starting price
$14/user/moStandard, annual
$35/user/moPlus, annual (free plan available)
$9/user/moGrowth, annual
Pricing
Published
Published
Published
Best for
1–500 users
1–200 users
1–200 users
Free plan
Yes
Yes
No
Integrations
Google WorkspaceMicrosoft 365
Google WorkspaceMicrosoft 365
Google WorkspaceMicrosoft 365
Strengths
Free for up to 3 users · Strong feature-to-price ratio
Flexible data model · Modern, fast interface · Free plan
$9 entry tier with Freddy AI · Phone and email built in
Watch out for
Interface varies across modules · Support quality is uneven
Young ecosystem · Few vertical templates
Smaller integration marketplace than HubSpot or Pipedrive
Pricing details
Questions buyers ask
Which general CRM scored highest?
The top scores go to CRMs with a free plan, published prices on three or more plans, no hidden fees found, and both Google and Microsoft integrations.