Test results

Test	Result	Points	Rule
Published pricing	✓ pass	20/20	20 if the vendor publishes a starting price; 8 if only a third-party estimate exists; 0 if quote-only.
Plan transparency	✓ pass	15/15	15 if three or more plans show a price; 10 for two; 5 for one; 0 for none.
No hidden fees	◐ partial	5/15	15 with no extra costs found (onboarding fees, seat minimums, usage charges, paid add-ons); minus 5 for each one found.
Free plan	✓ pass	10/10	10 if a free plan exists; 0 if not.
Small-team access	✓ pass	15/15	15 if one user can buy; 10 if the minimum is 2–3 users; 5 for up to 10; 0 above that.
Industry integrations	✕ fail	0/15	15 if it connects to industry systems (LOS, practice management, IDX); 0 otherwise.
Google and Microsoft fit	✓ pass	10/10	5 each for Google Workspace and Microsoft 365 integration.
Total		75/100

Pricing found

Source: HubSpot, checked Oct 14, 2026. Published

FreeFree

Starter$9 /user/mo$15 billed monthly

Professional$90 /user/mo+$1,500 one-time onboarding

Enterprise$150 /user/mo+$3,500 one-time onboarding

Hidden fees found (2)

Small teams that want marketing and sales in one place and a free tier to start. Best for 1–200 users. Google WorkspaceMicrosoft 365

Skip it if: Teams that will need Professional soon: it jumps to $90 a seat plus $1,500 onboarding.