Test cycle Oct 14, 202632 CRMs tested7 checks per CRMScores never for sale. The test protocol
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Cycle Oct 14, 2026

The CRM price test

28 of 32 CRMs have a starting price we could verify or credibly estimate. Here they are, lowest first, with every hidden fee we found.

Tested by the CRMtested Test DeskPrices verified Oct 14, 2026
#CRMScorePublished pricingPlan transparencyNo hidden feesFree planSmall-team accessIndustry integrationsGoogle and Microsoft fitStarting price
01CloseClose65Pass with notes✓✓◐✕✓✕◐$9/user/mo
02FreshsalesFreshworks75Pass✓✓✓✕✓✕✓$9/user/mo
03HubSpot Sales HubHubSpot75Pass✓✓◐✓✓✕✓$9/user/mo
04monday CRMmonday.com65Pass with notes✓✓◐✕◐✕✓$12/user/mo
05PipedrivePipedrive65Pass with notes✓✓◐✕◐✕✓$14/user/mo
06Zoho CRMZoho85Pass✓✓✓✓✓✕✓$14/user/mo
07CopperCopper70Pass with notes✓✓✓✕✓✕◐$23/user/mo
08Salesforce Sales CloudSalesforce70Pass with notes✓✓◐✕◐✓✓$25/user/mo
09InsightlyInsightly65Pass with notes✓✓✓✕◐✕✓$29/user/mo
10JobberJobber70Pass with notes✓✓✓✕✓✕◐$29/mo
11AttioAttio85Pass✓✓✓✓✓✕✓$35/user/mo
12RedtailOrion65Pass with notes✓◐✓✕✓✕◐$39/user/mo
13Wise AgentWise Agent60Pass with notes✓◐✓✕✓✕◐$42/mo
14Clio Manage + GrowClio80Pass✓◐✓✕✓✓✓$49/user/mo
15PracticePantherParadigm75Pass✓✓✓✕✓✕✓$49/user/mo
16MyCaseAffiniPay75Pass✓✓✓✕✓✕✓$50/user/mo
17Follow Up BossFollow Up Boss65Pass with notes✓◐✓✕✓✕◐$58/user/mo
18Housecall ProHousecall Pro70Pass with notes✓✓✓✕✓✕◐$59/mo
19WealthboxWealthbox75Pass✓✓✓✕✓✕✓$59/user/mo
20Microsoft Dynamics 365 SalesMicrosoft55Pass with notes✓✓✓✕✕✕◐$65/user/mo
21CASEpeerAffiniPay80Pass✓✓✓✕✓✓✕$90/user/mo
22BNTouchBNTouch70Pass with notes✓◐◐✕✓✓✕$95/user/mo
23Total ExpertTotal Expert38Needs a quote◐✕✓✕✕✓✕~$119/user/mo
24JungoJungo53Pass with notes◐✕✓✕◐✓✓~$129/user/mo
25SmokeballSmokeball58Pass with notes◐✕✓✕✓✓◐~$149/user/mo
26LitifyLitify48Needs a quote◐◐✓✕✕✓◐~$150/user/mo
27Surefire (ICE)ICE Mortgage Technology38Needs a quote◐✕✓✕✕✓✕~$150/user/mo
28Salesforce Financial Services CloudSalesforce75Pass✓✓✓✕✕✓✓$325/user/mo

✓ pass◐ partial✕ failSorted by lowest price

32 of 32 CRMs

Starting price, all industries

Lowest published or estimated starting price, USD per user per month unless noted. Click a row to add it to the comparison.

Published by vendorThird-party estimateQuote onlyNo public figure
Close$9
Freshsales$9
HubSpot Sales Hub$9
monday CRM$12
Pipedrive$14
Zoho CRM$14
Copper$23
Salesforce Sales Cloud$25
Insightly$29
Jobber$29
Attio$35
Redtail$39
Wise Agent$42
Clio Manage + Grow$49
PracticePanther$49
MyCase$50
Follow Up Boss$58
Housecall Pro$59
Wealthbox$59
Microsoft Dynamics 365 Sales$65
CASEpeer$90
BNTouch$95
Total Expert~$119
Jungo~$129
Smokeball~$149
Litify~$150
Surefire (ICE)~$150
Salesforce Financial Services Cloud$325
BoldTrail (kvCORE)Quote only—
LawmaticsQuote only—
LoftyQuote only—
Velocify (ICE)Quote only—
$0$100$200$300

Per-account prices (Jobber, Housecall Pro, Wise Agent) are shown at the account price. Annual billing where vendors offer both.

Tick up to three CRMs above to compare them side by side.

Hidden fees found

CRMStarting pricePricingHidden fees
HubSpot Sales Hub$9/user/moPublishedRequired onboarding fee on Professional ($1,500) and Enterprise ($3,500); Monthly billing costs more than annual ($15 vs $9 on Starter)
Pipedrive$14/user/moPublishedLeadBooster and Campaigns are priced separately
Salesforce Sales Cloud$25/user/moPublishedAgentforce for Sales add-on from $125 per user; Annual contracts
monday CRM$12/user/moPublishedBilled for at least 3 seats
Close$9/user/moPublishedTelephony billed per minute (about $0.02)
BNTouch$95/user/moPublishedAnnual prepay gets the 13th month free

Price test questions

Which CRMs fail the price test?

Quote-only CRMs score zero on published pricing: Velocify, Lawmatics, Lofty and BoldTrail. Total Expert, Surefire, Jungo, Smokeball and Litify earn partial credit for credible third-party estimates.