Test cycle Oct 14, 202632 CRMs tested7 checks per CRMScores never for sale. The test protocol
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Cycle Oct 14, 2026

Total Expert alternatives, tested

Total Expert scores 38 (~$119/user/mo). 13 of the 15 alternatives below score higher on the same seven tests.

#CRMScorePublished pricingPlan transparencyNo hidden feesFree planSmall-team accessIndustry integrationsGoogle and Microsoft fitStarting price
01Zoho CRMZoho85Pass✓✓✓✓✓✕✓$14/user/mo
02AttioAttio85Pass✓✓✓✓✓✕✓$35/user/mo
03FreshsalesFreshworks75Pass✓✓✓✕✓✕✓$9/user/mo
04HubSpot Sales HubHubSpot75Pass✓✓◐✓✓✕✓$9/user/mo
05CopperCopper70Pass with notes✓✓✓✕✓✕◐$23/user/mo
06Salesforce Sales CloudSalesforce70Pass with notes✓✓◐✕◐✓✓$25/user/mo
07BNTouchBNTouch70Pass with notes✓◐◐✕✓✓✕$95/user/mo
08CloseClose65Pass with notes✓✓◐✕✓✕◐$9/user/mo
09monday CRMmonday.com65Pass with notes✓✓◐✕◐✕✓$12/user/mo
10PipedrivePipedrive65Pass with notes✓✓◐✕◐✕✓$14/user/mo
11InsightlyInsightly65Pass with notes✓✓✓✕◐✕✓$29/user/mo
12Microsoft Dynamics 365 SalesMicrosoft55Pass with notes✓✓✓✕✕✕◐$65/user/mo
13JungoJungo53Pass with notes◐✕✓✕◐✓✓~$129/user/mo
14Surefire (ICE)ICE Mortgage Technology38Needs a quote◐✕✓✕✕✓✕~$150/user/mo
15Velocify (ICE)ICE Mortgage Technology30Needs a quote✕✕✓✕✕✓✕Quote only

✓ pass◐ partial✕ failSorted by Buyer Test score

All test results