Test report · cycle Oct 14, 2026
Velocify (ICE): 30/100
Needs a quote #5 of 5 mortgage & lending CRMs. ICE's lead distribution and dialer platform for retail lenders.
Test results
| Test | Result | Points | Rule |
|---|---|---|---|
| Published pricing | ✕ fail | 0/20 | 20 if the vendor publishes a starting price; 8 if only a third-party estimate exists; 0 if quote-only. |
| Plan transparency | ✕ fail | 0/15 | 15 if three or more plans show a price; 10 for two; 5 for one; 0 for none. |
| No hidden fees | ✓ pass | 15/15 | 15 with no extra costs found (onboarding fees, seat minimums, usage charges, paid add-ons); minus 5 for each one found. |
| Free plan | ✕ fail | 0/10 | 10 if a free plan exists; 0 if not. |
| Small-team access | ✕ fail | 0/15 | 15 if one user can buy; 10 if the minimum is 2–3 users; 5 for up to 10; 0 above that. |
| Industry integrations | ✓ pass | 15/15 | 15 if it connects to industry systems (LOS, practice management, IDX); 0 otherwise. |
| Google and Microsoft fit | ✕ fail | 0/10 | 5 each for Google Workspace and Microsoft 365 integration. |
| Total | 30/100 |
Pricing found
Source: ICE, checked Oct 14, 2026. Quote only
CustomQuote
No hidden fees found on the pricing page.
Fit
Retail lenders buying and working internet leads at volume. Best for 20+ users. LOS
Skip it if: Teams that want a relationship CRM: Velocify is a lead tool first.